Rising dance pop star Zoë Badwi released the music video for her new single, "Accidents Happen" this past weekend. As I previously mentioned, "Accidents Happen" is the new single from Badwi's forthcoming debut album which is due out in 2011 on Neon Records (Australia) and Atlantic Records (UK/US). Working with Static Revenger, TV Rock, Stuart Crichton, Rogue Traders and Amy Pearson, Badwi promises some surprises for her fans, not just a one-note record. Following on the heels of Badwi's tremendously successful fourth single, "Freefallin'," "Accidents Happen" keeps in line with her electro-dance-pop style, delivering a high-energy, up-tempo floor filler. While the lyrics are a bit Cascada-esque in terms of cheese factor, the song serves it's purpose entirely in that it's a future dance-floor anthem through and through.
The video starts out with two quotes (one from Napoleon, one from Picasso), both dealing FATE and how there are NO ACCIDENTS. The quotes both fade to blackness except for one line in RED..."IT IS FATE. THERE ARE NO ACCIDENTS." The video starts at the end and REWINDS BACKWARDS. Groceries come up off the ground and go back into the bag...once spilled coffee is not back in the cup, etc. etc. By the middle of the video, someone hits PLAY and the video changes course, playing out a completely different scenario than what we just saw in reverse. Timing really is everything. Fate. No accidents. The name of the song, the quotes at the beginning of the video...it all makes sense now. Download the "Freefallin'" EP on iTunes HERE.
Check out Zoë Badwi on the web: