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Monday, February 7, 2011

Hot Video Alert: Dionne Bromfield feat. Diggy Simmons - Yeah Right


As much as I enjoyed Dionne Bromfield's first album, made up entirely of Motown covers, I knew it wasn't a formula for a long career. Sure, artists like Michael Bublé have made careers out of covering standards but for a 15 year-old talent like Bromfield, I knew that her sophomore record had to be something more original, literally. First single, "Yeah Right," is original alright. It's a complete original and I love everything about it. Dionne Bromfield still maintains her Motown sound while singing something that's current...something that's right now. Featuring an appearence from up & coming U.S. rapper, reality star and son of Rev. Run Simmons - Diggy Simmons - "Yeah Right" is a soulful, sassy anthem and the perfect vehicle to re-launch Bromfield into the musical spotlight.

Check out the fun video BELOW, directed by Emil Nava (Parade, Jessie J), featuring Dionne Bromfield, Diggey Simmons and a crew of back up dancers shaking their stuff around a fancy old hotel. Bromfield is signed to Lioness Records, an imprint of Univeral/Island Records, started by her Godmother, singer/songwriter Amy Winehouse. "Yeah Right" is the first single to be released off Bromfield's sophomore album, Good For The Soul, due out in the Spring.
"The album is a collection of all new soul songs co-written by Dionne and some of the UK's premier songwriters, and looks set to establish her as a writer and genuine star in her own right. Good For The Soul is absolutely the birth of Dionne Bromfield: the artist. It is a sound that fits perfectly into the catalogue of a new British soul tradition, of artists like Plan B and Paloma Faith that have contemporised their Motown leanings, freshly minting them for a brand new generation"
Perfect! This is exactly what I had in mind for Bromfield's sophomore record. Keep the soul, but make it modern. Looks like Dionne Bromfield is in it for the long haul.



Check out Dionne Bromfield on the web: