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Tuesday, November 16, 2010

Hot Video Alert: Charlotte Church - Logical World


GIRL! Control that vibrato! Don't get me wrong, Charlotte Church's first pop effort, 2005's underrated Tissues & Issues did it for me. Yes, the classically-trained pop star might have seemed a bit out of her element but at least she went for it. While sexy singles "Crazy Chick" and "Call My Name" cast aside any trace of her classical roots in an effort to make Church a contemporary pop star, they also cast aside her "Pie Jesu"-loving older fans. I don't blame Church for crossing over, wanting to broaden her appeal, I just wish that she'd kept the momentum going, rather than waiting 5 years to release a follow up.

"Logical World" is the second single off to be lifted off of Church's new album, Back To Scratch, which peaked on the UK album charts at #23. I have to say, I like it quite a bit better than the album's first single and title track. The song seems to work with Church's voice better than "Back To Scratch" although Church's overpowering vibrato does tend to get in the way here. The very pretty video features the doll-like Church dressed up in a variety of costumes, posing and making funny facial expressions, as is standard policy for any music video. Considering Church's first single has yet to chart, the chances of "Logical World" charting when it's released on November 22nd are slim to none but it really is a lovely song so I hope it does well. It's nice to have Church back singing music. I only wish the music were more my cup of tea.



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